alumi was founded in 2023 by two SEO consultants, one who loved client comms and strategy, and another who loved process optimisation and the techie bits. With that, alumi was born.

Our goal with alumi was to create an antidote to the typical, ‘smoke and mirrors’ SEO horror stories so common to our industry – to solve the frustrations of the countless clients that told us about other agencies overpromising, underdelivering, and communicating poorly.

That’s definitely been true, and with that we’ve broadened from SEO into more of a Search Optimisation agency. That is, anywhere clients search, we want to help you be visible.

Over the last two years or so we’ve also learned that we have fantastic processes for strategy and planning, with quarterly cycles of review and regular comms in between. Clients also appreciate our transparent dashboards that we custom build.