337% More Purchases for Star Linen, an eCommerce Store Case Study

The challenge

Star Linen is a B2B eCommerce site supplying linen and textiles to hotels across the UK. They wanted greater visibility with hotel owners and decision-makers, and a website that converted more of that interest into orders.

What we did

• Restructured the navigation to make the buying journey clearer and faster

• Optimised the site technically for search and performance

• Created keyword-focused content to capture intent from hotel operators

• Provided ongoing reporting, insights and board-level updates

• Supported other marketing channels with practical advice

The results

Two years in:

• Items purchased up 337%

• Organic traffic more than trebled

• New users increased by 51%

• Average web revenue in the last 12 months up 26%

Why it worked

Simplifying the site structure and navigation made it easier for hotel owners to find what they needed quickly, which directly drove the lift in purchases. With strong SEO foundations and ongoing content and backlink optimisation, Star Linen now has the visibility and conversion power to support its growth.

What the client said

“The team at Alumi are a real extension of our business. They don’t just deliver SEO, they give us insight, ideas and advice that help across all our marketing. Our website is performing better than ever, and we feel confident in the direction we’re going.”

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