Customised Sheet Metal (CSM) is a UK-based sheet metal fabrication company specialising in architectural metal, warehouse, and custom fabrication projects. With over 40 staff and a strong operational capability, the business relied on a consistent pipeline of enquiries to keep production running efficiently.
When they came to alumi, the goal wasn’t just “more leads.” They needed a reliable, scalable pipeline of the right opportunities, aligned to their capacity and business priorities.
We started with a full audit across SEO, PPC, content, and overall digital strategy to identify where performance could be improved and where the biggest opportunities sat.
From there, we built a focused plan aligned to business priorities, with clear actions across channels:
- Restructured the website around distinct business units instead of a single, generic service list
- Optimised key service pages to improve both visibility and conversion
- Refined and scaled paid campaigns to drive higher-quality enquiries
- Delivered ongoing content across blog, news, and email to support visibility and engagement
- Supported digital PR and award applications to build credibility and brand authority
- Maintained consistent communication and reporting to ensure alignment and momentum
Within six months, CSM went from generating around 8 leads per month to over 50.
In fact, performance improved so significantly that the client asked us to reduce PPC spend because they had more enquiries than they could handle and a full order book.
Additional results included:
- Strong improvements in rankings for key commercial terms
- Increased website conversion rates
- Shortlisting for multiple industry awards, including Make UK regional winner and national finalist
- Coverage and links from local and national publications
- Improved internal engagement and positive customer feedback
- The strategy focused on business priorities, not just traffic
- Clear structure and messaging made it easier for users to convert
- SEO, PPC, and content were aligned around the same goals
- Consistent execution built momentum quickly
“Alumi have made a huge difference to our bottom line and we are seeing healthy ROI and growth. They are not only good at digital marketing, but also adapting to different industries and are great communicators."
