Our digital growth framework helps mid-market organisations understand
how buyers discover them, where opportunities are being missed, and what to prioritise next.
Our framework connects insight, strategy and execution into a single system designed to build predictable pipeline.
Each stage builds on the previous one, helping marketing leaders move from understanding their current performance to improving visibility, conversion and ultimately pipeline.
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We assess your digital performance across demand, competitors, AI visibility and conversion to benchmark you against your industry. The result is a clear scorecard showing where you’re ahead, where you’re losing pipeline, and where the biggest opportunities sit.
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We provide you with 5 insight documents, giving you a deep diagnostic of how your buyers discover, evaluate and convert online. We analyse audience demand, competitor strategies, UX friction and AI visibility to uncover the real drivers of performance.
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We support you with an ongoing strategic partnership where we guide your marketing engine. We benchmark performance, agree KPIs, review channel performance and provide the briefs and insights your team needs to continuously improve pipeline generation.
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We also provide digital marketing channel execution (SEO, Paid Advertising, Email Marketing, Social Media, Content Production) for companies who don't have this in-house. Most clients combine this with our strategic leadership, but we also support teams who already have a clear strategy and need expert delivery.
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With clarity, strategy and execution aligned, marketing activity becomes measurable, predictable and tied directly to revenue. The result is a clear and consistent pipeline of qualified opportunities.
Every organisation enters the framework at a different stage.
Some begin with the digital benchmark to understand their current performance. Others use the Insights stage as a one off diagnostic to turn data into clear priorities. Organisations with established marketing teams often engage us for ongoing Strategy and Direction, while others need support executing through the Visibility and Conversions stage.
If you are unsure where your organisation fits, our team can help you identify the right place to begin.
While the framework works as a connected system, organisations can engage with individual stages depending on their needs. Use the sections below to explore each part in more detail.
Benchmarking is the starting point of our framework. We assess your digital performance across demand, competitors, AI visibility and conversion to establish a clear baseline. You can request a complimentary digital benchmarking report, which we review with you on a call. This helps you understand how your marketing is currently performing and where the biggest opportunities for improvement lie.
• You are unsure how well your marketing is really performing
• You suspect competitors are outperforming you online
• You want an objective view of your visibility and conversion performance
• You need clarity before deciding what to invest in next
The benchmark creates the evidence needed for the next stage: Insights and Clarity, where we expand on the insights you need to build a successful markting pipeline, and turn the findings into clear priorities.
Apply for a benchmarking reportOnce we understand your current performance, the next step is turning that information into clear insight. This stage focuses on understanding how your audience finds you, how they perceive you, and where the biggest opportunities for growth exist.
We produce 5 seperate PDFs of insight for you:
Once the key insights and opportunities are identified, we move into Strategy and Direction, where we provide ongoing strategic guidance to ensure marketing activity is aligned with growth.
Once the key insights are clear, the next step is turning them into a practical strategy. This ongoing service focuses on defining the yearly and quarterly priorities, roadmap and direction needed to ensure marketing activity consistently contributes to pipeline growth.
This stage is for organisations that do not have digital marketing implementation in house and need a team to deliver activity across their digital channels.
Some organisations add this alongside the Strategy & Direction stage, where we help define the strategy and then execute it across channels.
Others already have their strategy, reporting and quarterly goals in place, but need an experienced team to deliver the work across SEO, paid media, content and other digital activity.
Improving digital visibility
Increasing ROI
Improved brand visibility, stronger conversion performance and a more predictable B2B pipeline.
Our benchmarking report gives marketing leaders a clear view of how their digital performance compares within their industry.
We analyse the channels that influence pipeline, including search, AI visibility, content, paid media and conversion performance. We then benchmark this against competitors operating in the same space.
The result is a clear view of what’s working, where opportunities are being missed, and which areas will have the biggest impact on pipeline growth.
The benchmark report includes:
• A comparison of your search visibility vs competitors
• A benchmark of your website’s conversion performance
• Key missed opportunities in your digital channels
• 3–5 strategic recommendations to improve pipeline growth
“The results speak for themselves, but the real value was the trust, consistency, and collaboration over the 30 months we worked together. The team brought a wealth of experience and knowledge that blended really well together. Alumi felt more like a part of our marketing team than an external extension."
"Alumi are very easy to work with. They are very capable of balancing the needs of SEO with the needs of the brand and commercial decisions. We saw our organic traffic increase by 180% in just one year, with a 48% increase in conversion rate. What more could you ask for!"
“Alumi have made a huge difference to our bottom line and we are seeing healthy ROI and growth. They are not only good at digital marketing, but also adapting to different industries and are great communicators."
Many of our clients are growing mid-market B2B organisations with established teams who want clearer direction and a more predictable marketing engine.
We usually work alongside senior commercial and marketing leaders such as Heads of Marketing, Marketing Directors, Commercial Directors and Heads of Growth.
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Every organisation enters the framework at a different stage. A short introductory call helps us understand your current marketing activity and identify where the framework can have the greatest impact.
(No preparation required)