Saclà is a well-established Italian food brand, known for its pesto and pasta products and stocked in major UK supermarkets. Alongside retail, they were investing in their e-commerce site and needed to prove its value internally.
When they came to alumi, the challenge wasn’t just increasing traffic. They needed a clear, structured SEO strategy that could demonstrate measurable impact, both in terms of visibility and commercial performance.
The site lacked a cohesive approach. Product visibility was inconsistent, technical foundations needed improvement, and there was no clear prioritisation of where to focus efforts to drive the most value.
We started by building a structured SEO strategy aligned to Saclà’s product categories, commercial priorities, and seasonal demand.
Key areas of focus included:
- Comprehensive keyword research mapped to core product categories
- Prioritisation of high-impact products and quick wins
- Planning activity around seasonal search trends (e.g. Christmas and Easter peaks)
- Technical SEO improvements to strengthen site performance
- Ongoing optimisation of product and category pages to improve visibility and conversion
Within 12 months, Saclà achieved:
+180% increase in organic traffic
+48% increase in conversion rate
This translated into high-quality traffic that not only found the site but converted into customers.
We also secured consistent page one rankings for key seasonal and product-led searches, including:
- “panettone UK”
- “gluten-free panettone”
- “chocolate panettone”
- “colomba cake”
- “Italian Easter cake”
These rankings aligned with peak buying periods, leading to strong demand and frequent product sell-outs.
- Activity was aligned to commercial priorities, not just rankings
- Seasonal planning ensured visibility at the moments that mattered most
- Technical, content, and keyword strategy were fully aligned
- Focus on both traffic and conversion drove meaningful business impact
"I have had the pleasure of working with Beth and the alumi team during my time with Sacla’ UK in my role as Head of E-commerce. They are very easy to work with, they understands all aspects of SEO and are very capable of balancing the needs of SEO with the needs of the brand and commercial decisions. At Sacla’ UK we saw our organic traffic increase by 180% in just one year, with a 48% increase in conversion rate. What more could you ask for, huge increase in good quality traffic that bought and became new customers. Thanks again Beth and alumi, you are now my go to in the future for SEO and Digital Marketing support."
