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SharpCloud is a SaaS business specialising in roadmapping software for large, complexorganisations. When they came to alumi, they weren’t just looking for more traffic, they wanted apartner who genuinely understood their product, their buyers, and the reality of selling into high-level, C-suite audiences.
They needed better visibility across search, paid social, and emerging channels like generative AI, but more importantly, they wanted focus. The goal was to simplify the website, narrow the messaging, and prove success in one core sector before scaling that approach elsewhere. Reliability, alignment and a shared way of thinking were just as important as performance.
We started by listening to really understand their product, sales motion, and internal thinking. Alongside core SEO delivery across content, technical foundations, Hubspot and Google reporting, we worked closely with the in-house team to shape a clearer, more focused website structure and messaging hierarchy.
Along the way, we supported far beyond the initial scope. This included UX audits and alignment work with the sales team through interviews, in-person workshops, and constant iteration as we learned what resonated most with their ICP. Paid media, particularly Bing and LinkedIn, played a major role in influencing buying behaviour, while Google Ads supported demand capture.
What mattered just as much as the output was how we worked together. Regular in-person meetings allowed us to review strategy, challenge ideas, and explore new directions, usually with a fun lunch, and occasionally a pint involved. We weren’t there to dictate decisions, but to make informed suggestions, test ideas collaboratively, and refine them together.
At the time of writing (2026), here are the key results from our work with SharpCloud:
Position 1 on Google for “roadmapping software”, the key term for the company
Top 5 on Google for “roadmap software” in the UK and US
Impressions for “roadmap” related keywords up by over 50%
Top of Google for “project portfolio management software”, competing with brands like Microsoft, Wrike and Monday.com
Successful Google Ads campaigns and LinkedIn ad campaigns contributed to the above success
SharpCloud trusted the process, even when results took time to come through in such a competitive field. We focused on the right keywords, the right audiences, and the right moments in the buying journey, refining and iterating constantly to maximise ROI.
Together, we built a clear content hierarchy that spoke directly to the ICP, supported by paid campaigns that reached buyers across research and purchase stages. As with all our clients, we cared about SharpCloud as if it were our own business. The success of our work left them in a strong position for their next chapter, as after two years of working together, they were acquired in January 2026.
“Alumi helped us simplify and focus our marketing in a way that finally cut through. They took the time to understand our product and sales process, contributed far beyond scope, and worked closely with our internal team throughout. The results speak for themselves, including our first-ever page one rankings, but the real value was the trust, consistency, and collaboration over the 30 months we worked together. The team brought a wealth of experience and knowledge in different domains and backgrounds that blended really well together and how close we operated together made them feel like a part of our marketing team, not an external extension.”
